SeafoodChain pilot set to disrupt multibillion-dollar seafood industry

SeafoodChain, a supply chain management application built on the UNISOT platform and powered by Bitcoin SV, is now being tested in-market. The system, which is built by Norwegian firm UNISOT, allows every actor along the supply chain, right through to end consumers, to trace the origins of their product by simply scanning a QR code.

In the pilot phase, SeafoodChain will work three clients from three different phases of the seafood supply chain who will be tracking the lifecycle of halibut fish from the farm to the plate. The three—Sterling White Halibut, a Norwegian fish farmer; Reinhartsen Engros, a major seafood distributor; as well as a chain of sushi restaurants—are all involved in recording and accessing information along the supply chain using SeafoodChain as an interface to the Bitcoin SV blockchain.

Sterling White Halibut will input data regarding the halibut fish from the moment they are hatched, including their DNA structure, the food they are fed, the water temperature they are raised in, any medicine they receive, and more.

Once the fish gets to the sushi restaurant, the chef can scan a QR code and get to see all the details of the halibut fish he buys, a feature that lets them judge the quality of the fish. 

UNISOT founder Stephan Nilsson told CoinGeek the pilot has been quite a success so far, with the company developing two apps—one for commercial use and the other for retail use. 

He said, “Our next goal is to have all of these individual processes automated so that there are no manual processes that have to be relied on, something which we are hoping to have ready to roll out by August. This will involve helping our customers with new sensors inside the packages that can take new measurements and provide further data.”

UNISOT is also working on simplifying the adoption of its application by the various stakeholders in the seafood industry, Nilsson told CoinGeek. The company is currently developing a plugin for the different ERP systems that will allow the stakeholders to seamlessly integrate the application. All that will be required will be a smartphone to access the application, finally allowing the smaller players to compete with bigger companies.

While tech giants such as IBM have recently entered the seafood industry, Nilsson believes that UNISOT has a significant edge. He explained, “The good thing with our system is that we can compete very well with the IBM system because we have this public blockchain [BSV], which is much more secure, much more scalable and much more cost efficient.”